ABOUT US

Ming Pao is CREDIBLE, NEUTRAL & OBJECTIVE

Founded in 1959, Ming Pao Daily News has continually present objective & bias-free coverage. With a mission of being the leading provider of quality news and information and long standing editorial direction, we have received numerous awards presented by local & overseas associations, and have won the support from communities.

 

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FULL PAGE (Premier Position)
　B/W
(HK$)		B/W + Red
(HK$)		Full Colour
(HK$)
Front Page297,000297,000483,000
P.3/Back Page178,000193,000352,000
P.5/Section Front160,000175,000317,000
SECTION A
　B/W
(HK$)		B/W + Red
(HK$)		Full Colour
(HK$)
Full Page142,800149,600258,400
Half Page Vertical 177,60081,300140,500
Half Page Horizontal 275,60079,200136,800
Junior Page60,50063,400109,500
Quarter Page31,70033,20057,400
Full Page Centre Spread328,400344,500594,300
Half Page Horizontal
Centre Spread		173,900182,000314,600
Junior Page Centre Spread139,400146,000252,300
Per Sq. Unit.420440760
ROP
　B/W
(HK$)		B/W + Red
(HK$)		Full Colour
(HK$)
Full Page115,600124,100234,600
Half Page Vertical 162,80067,500127,500
Half Page Horizontal 261,20065,700124,200
Junior Page49,00052,60099,400
Quarter Page25,70027,60052,100
Full Page Centre Spread265,800285,400539,600
Half Page Horizontal
Centre Spread		140,700151,000285,700
Junior Page Centre Spread112,900121,200229,100
Per Sq. Unit.340365690
Per Sq. Unit.
　B/W
(HK$)		B/W + Red
(HK$)		Full Colour
(HK$)
Front Page
(min. 1/4 page)		1,4301,4301,430
Vertical Full ColumnUnit Rate +20%  
Announcement Section A430450790
Announcement ROP360400715
Outstanding Position6907301,090
Top of the page1,0351,1151,430
Specified Page/ SectionUnit Rate +74/sq.in.  
  1. Vertical full column counted as 18 Column
  2. Horizontal full column counted as 20 inches
  3. Material size and requirement, please check here 

Effective April 1, 2019

Main Portal, News, Instant News, OL, Finance Homepage
　Ad TypeGross RateSelling MethodUnits
Super Banner$320FixedCPM
Large Rectangle (LREC)$370FixedCPM
Expandable Super Banner$400FixedCPM
Expandable Large Rectangle$460FixedCPM
Crazy Ad lands to LREC$630FixedCPM
Crazy Ad lands to Super Banner$600FixedCPM
In-video Large Rectangle (30 sec.)$500FixedCPM
In-video Large Rectangle (60 sec.)$580FixedCPM
Mingpao.com – Run of Sites
Ad TypeGross RateSelling MethodUnits
Super Banner$280Impressions/ RotationalCPM
Large Rectangle (LREC)$310Impressions/ RotationalCPM
Expandable Super Banner$360Impressions/ RotationalCPM
Expandable Large Rectangle$380Impressions/ RotationalCPM
In-video Large Rectangle (30 sec.)$420Impressions/ RotationalCPM
In-video Large Rectangle (60 sec.)$510Impressions/ RotationalCPM
Pre roll TVC Ad$300Impressions/ RotationalCPM
MP News App (iOS + Android)
Ad TypeGross Rate (HK$)Selling MethodUnits
Splash Ad – Video$195,000SOV
(from Monday to Sunday)		Week
Splash Ad – Static$156,000SOV
(from Monday to Sunday)		Week
Standard Banner – Static$130Impressions/ RotationalCPM
Advertorial$90,000FixedWeek
Cell Ad – Video$350Impressions/ RotationalCPM
Cell Ad – Static$250Impressions/ RotationalCPM
Transition Ad – Static$450Impressions/ RotationalCPM
Pre roll TVC – 30 sec.
(Skipable after 5s)		$300Impressions/ RotationalCPM

Effective Jan 1st, 2022

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